Our Origin Story

In the heart of The Piedmont Triad of North Carolina, where inspiration takes flight and ideas blossom, a toucan, known for its bold colors and playful spirit, became the unlikely muse for a design revolution.  

That toucan, a symbol of vibrancy and unique expression, is the inspiration behind Toucan Graphics and Apparel.Toucan Graphics and Apparel wasn't born in a stuffy boardroom, but rather from a spark of passion in the creative soul of Jason Deters.  Jason saw a world brimming with potential, a world where businesses, big and small as well as individuals, deserved to have their stories told with the same vibrancy and boldness as that toucan's plumage.  

Jason believed that design wasn't just about aesthetics; it was about capturing the essence of a brand, translating its values into visuals that resonated with its audience.

Initially, Toucan Graphics and Apparel was a one-person show, fueled by late nights, strong coffee, and an unwavering commitment to quality.  It wasn’t long before Jason’s wife Tina joined Jason and became a vital part of the team.  Tina and Jason poured heart and soul into every project, treating each client not as a transaction, but as a partner in a shared journey.  Word spread quickly – whispers of a designer who listened, who understood, who could transform visions into reality.

But what truly sets Toucan Graphics and Apparel apart isn't just their talent, it's their philosophy.  They believe that everyone has a story to tell, a unique message that deserves to be heard.  Toucan Graphics and Apparel takes the time to understand each client's vision, their target audience, and their goals.  They don't just create designs; they craft visual narratives that capture the heart of a brand and connect it with its audience on an emotional level. At Toucan Graphics and Apparel, we understand that in today's fast-paced world, standing out is essential. That's why we're committed to staying ahead of the curve, constantly exploring new trends and technologies to ensure our clients' brands are always fresh, relevant, and engaging.

This passion for innovation has roots that stretch way back in time. Back to 1993, to be exact, when a young Jason, (pictured far-left in the photo) first discovered the magic of design and print. Those high school graphic design and printing classes weren't just electives; they were a revelation. The tactile feel of ink on paper, the power of visual communication to tell a story, the alchemy of transforming an idea into a tangible product – it all ignited a fire within him. He became fascinated by everything from layout and typography to the intricacies of screen printing and the endless possibilities of different print materials.

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This early exposure fueled a lifelong passion for all kinds of design techniques and printed products, laying the foundation for what Toucan Graphics and Apparel is today. It's this deep-seated understanding of both the art and the craft of design and printing that allows us to offer a truly comprehensive and effective service to our clients. We don't just create pretty pictures; we craft strategic visuals and produce high-quality printed materials that get results.So, if you're a business looking to make a splash, if you’re an individual looking for a unique way to express yourself and if you're ready to unleash your vibrant story, look no further than Toucan Graphics and Apparel.  Let them be the colorful brushstrokes that bring your vision to life.  Just like the toucan, they'll help you soar above the competition and make your mark on the world.